Top 5 Reference Apps Performance in New Zealand, Q3 2022

In the third quarter of 2022, the top 5 reference apps in New Zealand demonstrated varied performance metrics across downloads, revenue, and active users. Here’s a closer look at each app’s trends during this period.

Google Translate saw its weekly downloads fluctuate, peaking at 2.1K in mid-July and settling around 1.7K to 1.9K towards the end of September. Active users showed a consistent rise, starting from approximately 77K at the end of June and reaching about 85K by the end of September.

The Bible app experienced a steady download rate, with weekly downloads ranging between 700 and 900. Active users showed some fluctuation, peaking at 71K in late July and ending the quarter at around 65K.

Sky Guide had a notable surge in weekly downloads towards the end of September, reaching nearly 500. Revenue also varied, peaking at $387 in late June and seeing lower values around $50 to $150 for most of the quarter. Active users followed a similar trajectory, peaking at 646 by the end of September.

Freeview TV Guide maintained steady weekly downloads, averaging around 400 to 500 downloads throughout the quarter. However, there was no data available for active users.

Lastly, Talk & Translate Translator showed varied weekly downloads, peaking at 361 in mid-July and dropping to around 120-140 by the end of September. Revenue fluctuated, peaking at $507 in late July and generally ranging between $50 to $200 for the rest of the quarter. Active users saw a peak of 518 in late July, decreasing to 319 by the end of September.

For more detailed insights and data, visit Sensor Tower.